Hard & Soft Baits
Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple
WilliamsonVortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...
View full detailsWilliamson Vortex Speed 200 Jig - 6.25" - 7oz - Black Silver
WilliamsonVortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...
View full detailsRapala X-Rap Twitchin Mullet 2-1/2" Purple Chartreuse
RapalaX-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a w...
View full detailsWilliamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Green Sardine Zebra
WilliamsonKensaki 120 Jig - 5.25" - 4.25oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get dee...
View full detailsWilliamson Koika 200 Jig - 5" - 7oz - Blue Fusilier
WilliamsonKoika 200 Jig - 5" - 7oz - Blue FusilierKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ide...
View full detailsRapala X-Rap Magnum Xtreme 6-1/4" HD Wahoo UV
RapalaX-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in l...
View full detailsWilliamson Kensaki 170 Jig - 6" - 6oz - UV Silver
WilliamsonKensaki 170 Jig - 6" - 6oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" ey...
View full detailsRapala X-Rap Long Cast 4-3/4" Hot Pink UV
RapalaX-Rap® Long Cast 4-3/4" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and...
View full detailsWilliamson Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow Zebra
WilliamsonKensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...
View full detailsRapala X-Rap Twitchin Minnow 4" Purple Chartreuse
RapalaX-Rap® Twitchin’ Minnow 4" Purple ChartreuseThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimmin...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink Zebra
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...
View full detailsRapala X-Rap Twitchin Mullet 2-1/2" Electric Chicken
RapalaX-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide...
View full detailsRapala X-Rap Saltwater 4" Purple Chartreuse
RapalaX-Rap® Saltwater 4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these bait...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Green Sardine Zebra
WilliamsonKensaki 220 Jig - 6.75" - 7.75oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get dee...
View full detailsRapala X-Rap Twitchin Mullet 3-1/8" Hot Pink
RapalaX-Rap® Twitchin’ Mullet 3-1/8" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitch...
View full detailsWilliamson Koika 200 Jig - 5" - 7oz - Aji
WilliamsonKoika 200 Jig - 5" - 7oz - AjiKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal for slo...
View full detailsRapala X-Rap Twitchin Mullet 2-1/2" Hot Pink
RapalaX-Rap® Twitchin’ Mullet 2-1/2" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitch...
View full detailsWilliamson Vortex Speed 150 Jig - 5.75" - 5oz - Black Silver
WilliamsonVortex® Speed 150 Jig - 5.75" - 5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...
View full detailsRapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken
RapalaX-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide...
View full detailsWilliamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel
WilliamsonVortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the mark...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine Zebra
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get de...
View full detailsWilliamson Koika 150 Jig - 4.5" - 5oz - Black Purple Blue
WilliamsonKoika 150 Jig - 4.5" - 5oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling actio...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get ...
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