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Soft Plastic Baits Made in the USA!
Soft Plastic Baits Made in the USA!

Hard & Soft Baits

Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.

Original price $18.99 - Original price $18.99
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$18.99
$18.99 - $18.99
Current price $18.99

Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow Zebra

Williamson
Only 1 left!

Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get d...

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Original price $18.99 - Original price $18.99
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$18.99
$18.99 - $18.99
Current price $18.99
Original price $20.99 - Original price $20.99
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$20.99
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Current price $20.99

Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink

Williamson
Only 4 left!

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

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Original price $20.99 - Original price $20.99
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$20.99
$20.99 - $20.99
Current price $20.99
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99

Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss

Williamson
Only 4 left!

Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

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Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99
Original price $20.99 - Original price $20.99
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$20.99
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Current price $20.99

Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy

Williamson
Only 4 left!

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

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Original price $20.99 - Original price $20.99
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$20.99
$20.99 - $20.99
Current price $20.99
Original price $22.99 - Original price $22.99
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Current price $22.99

Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple

Williamson
Only 4 left!

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...

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Original price $22.99 - Original price $22.99
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$22.99 - $22.99
Current price $22.99
Original price $22.99 - Original price $22.99
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Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black Silver

Williamson
Only 4 left!

Vortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...

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Original price $22.99 - Original price $22.99
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$22.99
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Original price $19.99 - Original price $19.99
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$19.99
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Current price $19.99

Williamson Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow Zebra

Williamson
Only 4 left!

Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

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Original price $19.99 - Original price $19.99
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$19.99
$19.99 - $19.99
Current price $19.99
Original price $19.99 - Original price $19.99
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$19.99
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Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra

Williamson
Only 4 left!

Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...

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Original price $19.99 - Original price $19.99
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$19.99
$19.99 - $19.99
Current price $19.99
Original price $12.49 - Original price $12.49
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Williamson Tuna Catcher Rigged 5 - 5.5" - Monte Carlo

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

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Original price $12.49 - Original price $12.49
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Original price $12.49 - Original price $12.49
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Williamson Tuna Catcher Rigged 5 - 5.5" - Slushy

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - SlushyFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorit...

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Original price $12.49 - Original price $12.49
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Original price $12.49 - Original price $12.49
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Williamson Tuna Catcher Rigged 5 - 5.5" - Candy Floss

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

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Original price $12.49 - Original price $12.49
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$12.49
$12.49 - $12.49
Current price $12.49
Original price $12.49 - Original price $12.49
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Williamson Tuna Catcher Rigged 5 - 5.5" - Skipjack

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...

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Original price $12.49 - Original price $12.49
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Original price $12.49 - Original price $12.49
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Williamson Tuna Catcher Rigged 5 - 5.5" - Mahi

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - MahiFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite ...

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Original price $12.49 - Original price $12.49
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Original price $12.49 - Original price $12.49
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Williamson Tuna Catcher Rigged 5 - 5.5" - Black Knight

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial f...

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Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49
Original price $18.99 - Original price $18.99
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$18.99
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Current price $18.99

Williamson Koika 200 Jig - 5" - 7oz - Silver Pink Purple

Williamson
Only 1 left!

Koika 200 Jig - 5" - 7oz - Silver Pink PurpleKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action...

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Original price $18.99 - Original price $18.99
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$18.99 - $18.99
Current price $18.99
Original price $18.99 - Original price $18.99
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Williamson Koika 200 Jig - 5" - 7oz - Black Purple Blue

Williamson
Only 4 left!

Koika 200 Jig - 5" - 7oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action,...

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Original price $18.99 - Original price $18.99
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$18.99 - $18.99
Current price $18.99
Original price $31.99 - Original price $31.99
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Current price $31.99

Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 8 - 8" - Dark KnightThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

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Original price $31.99 - Original price $31.99
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$31.99
$31.99 - $31.99
Current price $31.99
Original price $20.99 - Original price $20.99
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Williamson Big Game Catcher 8 - 8.25" - Slushy

Williamson
Only 4 left!

Big Game Catcher 8 - 8.25" - SlushyThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to el...

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Original price $20.99 - Original price $20.99
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Current price $20.99
Original price $31.99 - Original price $31.99
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Current price $31.99

Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Rasta

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 8 - 8" - RastaThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your...

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Original price $31.99 - Original price $31.99
Original price
$31.99
$31.99 - $31.99
Current price $31.99
Original price $20.99 - Original price $20.99
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$20.99
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Current price $20.99

Williamson Big Game Catcher 8 - 8.25" - Black Knight

Williamson
Only 4 left!

Big Game Catcher 8 - 8.25" - Black KnightThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action...

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Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99
Original price $28.99 - Original price $28.99
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$28.99
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Current price $28.99

Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Slushy

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted ...

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Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99

Wiliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy Floss

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

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Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99

Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - MahiDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted fo...

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Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $31.99 - Original price $31.99
Original price
$31.99
$31.99 - $31.99
Current price $31.99

Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Skipjack

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 8 - 8" - SkipjackThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate y...

View full details
Original price $31.99 - Original price $31.99
Original price
$31.99
$31.99 - $31.99
Current price $31.99