Hard & Soft Baits
Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow Zebra
WilliamsonKensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get d...
View full detailsRapala X-Rap Saltwater 5-1/2" Purple Chartreuse
RapalaX-Rap® Saltwater 5-1/2" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these...
View full detailsRapala X-Rap Magnum Stick 17 - Mullet
RapalaX-Rap® Magnum Stick 17 - MulletThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, maki...
View full detailsRapala X-Rap Magnum 15 Spotted Minnow
RapalaX-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...
View full detailsRapala X-Rap Magnum Stick 17 - Purple High Voltage
RapalaX-Rap® Magnum Stick 17 - Purple High VoltageThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...
View full detailsWilliamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple
WilliamsonVortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...
View full detailsWilliamson Vortex Speed 200 Jig - 6.25" - 7oz - Black Silver
WilliamsonVortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...
View full detailsWilliamson Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow Zebra
WilliamsonKensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...
View full detailsWilliamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra
WilliamsonKensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
View full detailsRapala X-Rap Magnum Xplode 130 - Clear
RapalaX-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...
View full detailsRapala X-Rap Magnum Stick 17 - HD Bonito
RapalaX-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, m...
View full detailsRapala X-Rap Magnum Xplode 130 - Flying Fish UV
RapalaX-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled...
View full detailsRapala X-Rap Magnum Xplode 130 - Hot Wahoo UV
RapalaX-Rap® Magnum® Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...
View full detailsRapala X-Rap Saltwater 4" Electric Chicken
RapalaX-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these bait...
View full detailsRapala X-Rap Magnum 30 Redhead UV
RapalaX-Rap® Magnum® 30 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pres...
View full detailsRapala X-Rap Magnum Xplode 130 - AYU
RapalaX-Rap® Magnum® Xplode 130 - AYUThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, ...
View full detailsRapala X-Rap Magnum 30 Hot Pink UV
RapalaX-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...
View full detailsWilliamson Tuna Catcher Rigged 5 - 5.5" - Monte Carlo
WilliamsonTuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...
View full detailsWilliamson Tuna Catcher Rigged 5 - 5.5" - Slushy
WilliamsonTuna Catcher Rigged 5 - 5.5" - SlushyFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorit...
View full detailsWilliamson Tuna Catcher Rigged 5 - 5.5" - Candy Floss
WilliamsonTuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...
View full detailsWilliamson Tuna Catcher Rigged 5 - 5.5" - Skipjack
WilliamsonTuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...
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