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Soft Plastic Baits Made in the USA!
Soft Plastic Baits Made in the USA!

Hard & Soft Baits

Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.

Original price $18.99 - Original price $18.99
Original price
$18.99
$18.99 - $18.99
Current price $18.99

Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow Zebra

Williamson
Only 1 left!

Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get d...

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Original price $18.99 - Original price $18.99
Original price
$18.99
$18.99 - $18.99
Current price $18.99
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99

Rapala X-Rap Saltwater 5-1/2" Purple Chartreuse

Rapala
Only 1 left!

X-Rap® Saltwater 5-1/2" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these...

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Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99
Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum Stick 17 - Mullet

Rapala
Only 2 left!

X-Rap® Magnum Stick 17 - MulletThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, maki...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $24.49 - Original price $24.49
Original price
$24.49
$24.49 - $24.49
Current price $24.49

Rapala X-Rap Magnum 15 Spotted Minnow

Rapala
Only 3 left!

X-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...

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Original price $24.49 - Original price $24.49
Original price
$24.49
$24.49 - $24.49
Current price $24.49
Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum Stick 17 - Purple High Voltage

Rapala
Only 3 left!

X-Rap® Magnum Stick 17 - Purple High VoltageThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99

Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink

Williamson
Only 4 left!

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

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Original price $20.99 - Original price $20.99
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$20.99
$20.99 - $20.99
Current price $20.99
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99

Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss

Williamson
Only 4 left!

Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

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Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99

Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy

Williamson
Only 4 left!

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

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Original price $20.99 - Original price $20.99
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$20.99
$20.99 - $20.99
Current price $20.99
Original price $22.99 - Original price $22.99
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$22.99
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Current price $22.99

Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple

Williamson
Only 4 left!

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...

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Original price $22.99 - Original price $22.99
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$22.99
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Current price $22.99
Original price $22.99 - Original price $22.99
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Current price $22.99

Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black Silver

Williamson
Only 4 left!

Vortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market t...

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Original price $22.99 - Original price $22.99
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$22.99
$22.99 - $22.99
Current price $22.99
Original price $19.99 - Original price $19.99
Original price
$19.99
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Current price $19.99

Williamson Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow Zebra

Williamson
Only 4 left!

Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

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Original price $19.99 - Original price $19.99
Original price
$19.99
$19.99 - $19.99
Current price $19.99
Original price $19.99 - Original price $19.99
Original price
$19.99
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Current price $19.99

Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra

Williamson
Only 4 left!

Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...

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Original price $19.99 - Original price $19.99
Original price
$19.99
$19.99 - $19.99
Current price $19.99
Original price $30.99 - Original price $30.99
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$30.99
$30.99 - $30.99
Current price $30.99

Rapala X-Rap Magnum Xplode 130 - Clear

Rapala
Only 4 left!

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...

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Original price $30.99 - Original price $30.99
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$30.99
$30.99 - $30.99
Current price $30.99
Original price $29.99 - Original price $29.99
Original price
$29.99
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Current price $29.99

Rapala X-Rap Magnum Stick 17 - HD Bonito

Rapala
Only 3 left!

X-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, m...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $23.99 - Original price $23.99
Original price
$23.99
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Current price $23.99

Rapala X-Rap Magnum Xplode 130 - Flying Fish UV

Rapala
Only 3 left!

X-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled...

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Original price $23.99 - Original price $23.99
Original price
$23.99
$23.99 - $23.99
Current price $23.99
Original price $23.99 - Original price $23.99
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$23.99
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Current price $23.99

Rapala X-Rap Magnum Xplode 130 - Hot Wahoo UV

Rapala
Only 2 left!

X-Rap® Magnum® Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

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Original price $23.99 - Original price $23.99
Original price
$23.99
$23.99 - $23.99
Current price $23.99
Original price $13.99 - Original price $13.99
Original price
$13.99
$13.99 - $13.99
Current price $13.99

Rapala X-Rap Saltwater 4" Electric Chicken

Rapala
Only 4 left!

X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these bait...

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Original price $13.99 - Original price $13.99
Original price
$13.99
$13.99 - $13.99
Current price $13.99
Original price $29.99 - Original price $29.99
Original price
$29.99
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Current price $29.99

Rapala X-Rap Magnum 30 Redhead UV

Rapala
Only 3 left!

X-Rap® Magnum® 30 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pres...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $23.99 - Original price $23.99
Original price
$23.99
$23.99 - $23.99
Current price $23.99

Rapala X-Rap Magnum Xplode 130 - AYU

Rapala
Only 1 left!

X-Rap® Magnum® Xplode 130 - AYUThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, ...

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Original price $23.99 - Original price $23.99
Original price
$23.99
$23.99 - $23.99
Current price $23.99
Original price $29.99 - Original price $29.99
Original price
$29.99
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Current price $29.99

Rapala X-Rap Magnum 30 Hot Pink UV

Rapala
Only 2 left!

X-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49

Williamson Tuna Catcher Rigged 5 - 5.5" - Monte Carlo

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

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Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49
Original price $12.49 - Original price $12.49
Original price
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Current price $12.49

Williamson Tuna Catcher Rigged 5 - 5.5" - Slushy

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - SlushyFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorit...

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Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49
Original price $12.49 - Original price $12.49
Original price
$12.49
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Current price $12.49

Williamson Tuna Catcher Rigged 5 - 5.5" - Candy Floss

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

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Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49
Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49

Williamson Tuna Catcher Rigged 5 - 5.5" - Skipjack

Williamson
Only 4 left!

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favor...

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Original price $12.49 - Original price $12.49
Original price
$12.49
$12.49 - $12.49
Current price $12.49