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Soft Plastic Baits Made in the USA!
Soft Plastic Baits Made in the USA!

Hard & Soft Baits

Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.

Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum 30 - HD Flying Fish

Rapala
6 in stock

X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $18.99 - Original price $18.99
Original price
$18.99
$18.99 - $18.99
Current price $18.99

Williamson Koika 200 Jig - 5" - 7oz - Black Purple Blue

Williamson
Only 4 left!

Koika 200 Jig - 5" - 7oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action...

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Original price $18.99 - Original price $18.99
Original price
$18.99
$18.99 - $18.99
Current price $18.99
Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum 30 Purple Mackerel

Rapala
Only 3 left!

X-Rap® Magnum® 30 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum 30 Silver Blue Mackerel

Rapala
Only 3 left!

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives t...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum 30 Bunker

Rapala
Only 3 left!

X-Rap® Magnum® 30 BunkerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...

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Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99
Original price $29.99 - Original price $29.99
Original price
$29.99
$29.99 - $29.99
Current price $29.99

Rapala X-Rap Magnum 30 Yellowfin Tuna

Rapala
Only 3 left!

X-Rap® Magnum® 30 Yellowfin TunaThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its ...

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Original price $29.99 - Original price $29.99
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$29.99
$29.99 - $29.99
Current price $29.99
Original price $25.99 - Original price $25.99
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$25.99
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Current price $25.99

Rapala X-Rap Magnum 20 Dorado

Rapala
Only 3 left!

X-Rap® Magnum® 20 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...

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Original price $25.99 - Original price $25.99
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$25.99
$25.99 - $25.99
Current price $25.99
Original price $25.99 - Original price $25.99
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$25.99
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Current price $25.99

Rapala X-Rap Magnum 20 Hot Pink UV

Rapala
Only 3 left!

X-Rap® Magnum® 20 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

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Original price $25.99 - Original price $25.99
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$25.99
$25.99 - $25.99
Current price $25.99
Original price $24.49 - Original price $24.49
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Rapala X-Rap Magnum 15 Hot Pink UV

Rapala
Only 3 left!

X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pre...

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Original price $24.49 - Original price $24.49
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$24.49
$24.49 - $24.49
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Original price $24.49 - Original price $24.49
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Rapala X-Rap Magnum 15 Blue Sardine

Rapala
Only 3 left!

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pr...

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Original price $24.49 - Original price $24.49
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$24.49
$24.49 - $24.49
Current price $24.49
Original price $31.99 - Original price $31.99
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$31.99
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Current price $31.99

Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 8 - 8" - Dark KnightThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

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Original price $31.99 - Original price $31.99
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$31.99
$31.99 - $31.99
Current price $31.99
Original price $20.99 - Original price $20.99
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$20.99
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Current price $20.99

Williamson Big Game Catcher 8 - 8.25" - Slushy

Williamson
Only 4 left!

Big Game Catcher 8 - 8.25" - SlushyThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to el...

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Original price $20.99 - Original price $20.99
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$20.99
$20.99 - $20.99
Current price $20.99
Original price $31.99 - Original price $31.99
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$31.99
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Current price $31.99

Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Rasta

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 8 - 8" - RastaThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your...

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Original price $31.99 - Original price $31.99
Original price
$31.99
$31.99 - $31.99
Current price $31.99
Original price $20.99 - Original price $20.99
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$20.99
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Current price $20.99

Williamson Big Game Catcher 8 - 8.25" - Black Knight

Williamson
Only 4 left!

Big Game Catcher 8 - 8.25" - Black KnightThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action...

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Original price $20.99 - Original price $20.99
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$20.99
$20.99 - $20.99
Current price $20.99
Original price $34.99 - Original price $34.99
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$34.99
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Current price $34.99

Rapala X-Rap Magnum 40 - HD Flying Fish

Rapala
Only 1 left!

X-Rap® Magnum® 40 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

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Original price $34.99 - Original price $34.99
Original price
$34.99
$34.99 - $34.99
Current price $34.99
Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99

Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Slushy

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted ...

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Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99

Wiliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy Floss

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

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Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $28.99 - Original price $28.99
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$28.99
$28.99 - $28.99
Current price $28.99

Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - MahiDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted fo...

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Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $31.99 - Original price $31.99
Original price
$31.99
$31.99 - $31.99
Current price $31.99

Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Skipjack

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 8 - 8" - SkipjackThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate y...

View full details
Original price $31.99 - Original price $31.99
Original price
$31.99
$31.99 - $31.99
Current price $31.99
Original price $25.99 - Original price $25.99
Original price
$25.99
$25.99 - $25.99
Current price $25.99

Rapala X-Rap Magnum 20 - HD Squid

Rapala
6 in stock

X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...

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Original price $25.99 - Original price $25.99
Original price
$25.99
$25.99 - $25.99
Current price $25.99
Original price $25.99 - Original price $25.99
Original price
$25.99
$25.99 - $25.99
Current price $25.99

Rapala X-Rap Magnum 20 - HD Flying Fish

Rapala
6 in stock

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

View full details
Original price $25.99 - Original price $25.99
Original price
$25.99
$25.99 - $25.99
Current price $25.99
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99

Williamson Big Game Catcher 8 - 8.25" - Skipjack

Williamson
Only 4 left!

Big Game Catcher 8 - 8.25" - SkipjackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to ...

View full details
Original price $20.99 - Original price $20.99
Original price
$20.99
$20.99 - $20.99
Current price $20.99
Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99

Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Rasta

Williamson
Only 4 left!

High-Speed Tuna Catcher Rigged 7 - 7.5" - RastaDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted f...

View full details
Original price $28.99 - Original price $28.99
Original price
$28.99
$28.99 - $28.99
Current price $28.99
Original price $24.49 - Original price $24.49
Original price
$24.49
$24.49 - $24.49
Current price $24.49

Rapala X-Rap Magnum 15 - HD Flying Fish

Rapala
6 in stock

X-Rap® Magnum® 15 - HD Flying FishX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the...

View full details
Original price $24.49 - Original price $24.49
Original price
$24.49
$24.49 - $24.49
Current price $24.49