Welcome to Obee Fishing Co., a New Jersey-based tackle brand built by anglers, for anglers. We specialize in custom soft plastic baits made to perform — whether you’re chasing smallmouth in clear water or largemouth in your local pond.
What started as a small side project in the garage quickly turned into a mission: to make high-quality, affordable baits that flat-out catch fish. Every color, every pour, and every detail is tested and fine-tuned to give you confidence on the water.
We don’t follow trends — we fish, we experiment, and we create baits that work in real conditions. From our proven stick worms to our finesse profiles and unique color blends, everything we make is built with purpose.
At Obee Fishing Co., we’re proud to represent the local fishing community here in New Jersey and across the U.S. Whether you’re a weekend angler or a tournament grinder, we’re here to help you catch more fish and have more fun doing it.
Custom. Reliable. Built to Fish.
That’s Obee Fishing Co.