Shine bright and get noticed with our White Pearl Jerk Minnow. The pearly white finish is a top pick for clear water conditions, making it impossib...

Cool things down with our White Ice Jerk Minnow. The clean white coloration is like an icy treat, and it's sure to chill bass into taking the bait....

Dive into action with our Baitfish Jerk Minnow – the ultimate bass fishing lure. This realistic baitfish-inspired color choice is designed to trigg...

Trigger more bites with our Watermelon Red Jerk Minnow. The combination of watermelon and red is a proven choice for enticing bass.  The flat tails...

Create a bold statement with our Redbug Jerk Minnow. The striking red coloration is an instant attention grabber for bass on the hunt.  The flat ta...

Set the water on fire with our Fire Minnow Chartreuse Jerk Minnow. This vibrant color combination is designed to grab the attention of bass, even f...