Hard & Soft Baits
Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.
Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Slushy
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - SlushyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Spooky
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy Floss
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Blink
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse Blink
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink Zebra
WilliamsonKensaki 220 Jig - 6.75" - 7.75oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. Th...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow Zebra
WilliamsonKensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get d...
View full detailsWilliamson Kensaki 120 Jig - 5.25" - 4.25oz - Silver Pink Zebra
WilliamsonKensaki 120 Jig - 5.25" - 4.25oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. Th...
View full detailsWilliamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Silver
WilliamsonKensaki 120 Jig - 5.25" - 4.25oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in li...
View full detailsWilliamson Vortex Speed 200 Jig - 6.25" - 7oz - Sardine
WilliamsonVortex® Speed 200 Jig - 6.25" - 7oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today....
View full detailsRapala X-Rap Saltwater 4-3/4" Purple Chartreuse
RapalaX-Rap® Saltwater 4-3/4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these ...
View full detailsWilliamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver
WilliamsonVortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the marke...
View full detailsWilliamson Vortex Speed 150 Jig - 5.75" - 5oz - Sardine
WilliamsonVortex® Speed 150 Jig - 5.75" - 5oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today....
View full detailsRapala X-Rap Magnum Xtreme 6-1/4" HD Blue Sardine
RapalaX-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water...
View full detailsRapala X-Rap Saltwater 4" Electric Chicken
RapalaX-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver
WilliamsonKensaki 220 Jig - 6.75" - 7.75oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in li...
View full detailsWilliamson Vortex Speed 200 Jig - 6.25" - 7oz - Blue Mackerel
WilliamsonVortex® Speed 200 Jig - 6.25" - 7oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...
View full detailsWilliamson Kensaki 170 Jig - 6" - 6oz - Silver Pink Zebra
WilliamsonKensaki 170 Jig - 6" - 6oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...
View full detailsWilliamson Koika 150 Jig - 4.5" - 5oz - Aji
WilliamsonKoika 150 Jig - 4.5" - 5oz - AjiKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal for s...
View full detailsRapala X-Rap Twitchin Minnow 4" Electric Chicken
RapalaX-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming...
View full detailsRapala X-Rap Twitchin Mullet 3-1/8" Purple Chartreuse
RapalaX-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wid...
View full detailsWilliamson Vortex Speed 150 Jig - 5.75" - 5oz - Black/Purple
WilliamsonVortex® Speed 150 Jig - 5.75" - 5oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...
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