Hard & Soft Baits
Discover a wide variety of hard and soft baits to attract your next big catch. This collection includes high-performing lures from top brands, designed to mimic the natural movement of prey. Whether you're fishing in freshwater or saltwater, find the right bait to enhance your fishing success and make every cast count.
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Rasta
WilliamsonHigh-Speed Tuna Catcher Rigged 7 - 7.5" - RastaDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted f...
View full detailsRapala X-Rap Magnum 15 - HD Flying Fish
RapalaX-Rap® Magnum® 15 - HD Flying FishX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the...
View full detailsWilliamson Big Game Catcher 8 - 8.25" - Candy Floss
WilliamsonBig Game Catcher 8 - 8.25" - Candy FlossThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...
View full detailsWilliamson Big Game Catcher 8 - 8.25" - Mahi
WilliamsonBig Game Catcher 8 - 8.25" - MahiThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elic...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 8 - 8" - Monte Carlo
WilliamsonHigh-Speed Tuna Catcher Rigged 8 - 8" - Monte CarloThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...
View full detailsRapala X-Rap Magnum 40 - HD Squid
RapalaX-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 8 - 8" - Mahi
WilliamsonHigh-Speed Tuna Catcher Rigged 8 - 8" - MahiThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your ...
View full detailsRapala X-Rap Magnum Xplode 130 - Clear
RapalaX-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Skipjack
WilliamsonHigh-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafte...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte Carlo
WilliamsonHigh-Speed Tuna Catcher Rigged 7 - 7.5" - Monte CarloDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 8 - 8" - Slushy
WilliamsonHigh-Speed Tuna Catcher Rigged 8 - 8" - SlushyThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate you...
View full detailsRapala X-Rap Magnum 15 - HD Squid
RapalaX-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark Knight
WilliamsonHigh-Speed Tuna Catcher Rigged 7 - 7.5" - Dark KnightDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...
View full detailsWilliamson Big Game Catcher 8 - 8.25" - Monte Carlo
WilliamsonBig Game Catcher 8 - 8.25" - Monte CarloThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...
View full detailsRapala X-Rap Magnum 30 - HD Squid
RapalaX-Rap® Magnum® 30 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnu...
View full detailsWilliamson High-Speed Tuna Catcher Rigged 8 - 8" - Candy Floss
WilliamsonHigh-Speed Tuna Catcher Rigged 8 - 8" - Candy FlossThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Spooky
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue Lagoon
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...
View full detailsWilliamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot Sauce
WilliamsonKensaki 220 Jig - 6.75" - 7-3/4oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot Sauce
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue Lagoon
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Slushy
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - SlushyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...
View full detailsWilliamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack Daddy
WilliamsonKensaki 280 Jig - 7.25" - 9-7/8oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...
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